How often do we see in Hollywood showbiz, people hustling into their busy life of solving crime cases, dealing with corporate conspiracies and creating every form of dramas but all with a ‘takeaway coffee mug’ in their hands. This is the western coffee culture where a cup of coffee is a must to keep you energized a whole day in an on the go life. In the other hemisphere, we are not just fascinated with this culture, but along with a growing busy life it has become a necessity to have a quick coffee to get us through our work. Tapping this emerging market need, Coffee Beans – a young venture- has introduced the trend of ‘takeaway coffee’ into the city of Kathmandu, leading a new coffee culture.
Coffee Beans was established in May, 2017 by a team of young entrepreneurs- Sanjeev Shrestha, Kundan Adhikari, Sujan Shrestha and Raman Poudel, who believed that they could add more to the metropolitan’s coffee industry. Starting with an outlet in a commercial hub at Gairidhara, the team executed its belief amongst stalwart traditional coffee makers. Knowing that the coffee culture has recently begun in the country, Mr. Adhikari accepts that it’s a challenge to establish a further new coffee concept into the market. However, he is confident that the concept will catch up soon especially when people are getting busier every day and are on the lookout of immediate refreshment in between the work. He quotes “Take away coffee is always a smarter idea”.
After opening their first outlet, the team of Coffee Beans ventured into a barista training institute in August, 2018. They formed ‘The School of Coffee Beans’ which is located at Dillibazar, Pipalbot. Mr. Sanjeev Shrestha-a professional barista who has a longstanding experience of five years at Barista Lavazza- is the trainer himself for the new barista-to-be. He affirms that the motive of the school is not just the barista training but also the focus on developing entrepreneurial aspects of the whole coffee industry among the youths. The school’s team is both creating perfect baristas and promoting the coffee culture among them. Till date, more than 1000 students have been certified in its 23rd batch of training.
The team of Coffee Beans assumes that the youth are the major force to create awareness about the coffee culture. They have coined the term ‘coffee-mandu’ to denote the sharp increase in trend of drinking coffee especially among the youths, predicting that it will even out with other beverage trends as well. There is also an increasing number of exclusive coffee shops selling fine table coffee to keep up with demand. But, in such a flourishing market, Coffee Beans, along with the contemporary coffee serving, has certainly added a new value with its take-away-coffee targeted at busy youths and working people. They are not just trying to sell their product but also seeking to set a trend and create a market for it. So, we might never know, we could be seeing Kathmandu Cities themselves rushing through with the take-away-coffees anytime sooner. – Shweta Shahi